Idle Knights

Idle Knights represents KapKap’s mass user acquisition strategy — a casual idle RPG designed to attract long-tail users through simple gameplay, low participation barriers, and strong monetization potential.

Featuring a “casual + growth” gameplay loop, players gradually enhance their combat power through idle battles, hero training, and light interactive missions.

While the mechanics are simple, they encourage frequent engagement: players log in regularly, complete small tasks, and steadily contribute attention over time.

With its intuitive design and high retention rates, Idle Knights provides KapKap with a critical dataset on a key user group — the mid- to long-tail players who may contribute less financially but consistently contribute time, engagement, and behavioral data.

These users demonstrate how sustained attention — not just high spending — carries measurable value within the KAPS framework, reinforcing KapKap’s vision of a fair, data-driven attention economy.